Giving away freebies at an event is a great way of advertising and leaving your mark on tradeshow attendees – a no brainer right? But showing a level of tact is just as crucial, when you’re looking to reel in those prospective clients. As one of the UK’s leading suppliers of display units, Total Displays are here to navigate you through the murky waters of trade show free giveaways.
Below you’ll find a number of points outlining a selection of important factors that are worth bearing in mind:
Practicality – It’s all well and good wanting to dish out free goods to attendees at a show, but if those goods are inadequate or useless then it’s ultimately a waste of time and money. So if you really want to impress potential clients make sure you give away useful items (which needn’t cost the earth) pens, mugs, t-shirts etc are usually a good way to go. These items should clearly feature your logo or brand; it’s the perfect way to get your name out there.
Cost Effective - It’s important to tow the line between quantity and quality. Of course you want people to remember your business, brand and product, but that doesn’t mean literally breaking the bank to get the finest selection of pens money can buy. On the other hand it’s not wise raiding the bargain bins either. Striking a balance is key.
Relevance – The products you choose to give away should always hold relevance to your business and its interests. However, simply placing your brand or logo on it may not cut the mustard – be inventive! Relevant gifts will undoubtedly resonate better than non-relevant/obscure ones will. Attendees will instantly recognise whether there is a practical/corporate connection, this can ultimately help or hinder your chances with potential clients.
Originality – Although some may think this conflicts with the notion of relevance, you’ll be surprised to hear it doesn’t. The vast majority of exhibitors will follow a similar pattern of approach, differentiating your business for the bunch is not necessarily that difficult if you pool together ideas. This same original approach can then be transferred to that of your giveaways.
Exclusivity – Freebies that present a level of exclusivity will dramatically increase your business’s desirability among prospective clients. A way in which businesses can capitalise is by ‘cherry picking’ the attendees who get your exclusive goodies. An easy way to sift through the trade show masses would be to give away goodies to attendees who showed a clear interest in your exhibition display
And there you have it, Total Displays’ guide to ‘Giving Away Free Gifts at a Trade Show.’ Armed with this knowledge you’ll have attendees swarming around your exhibition booth. For more information regarding Total Displays products, services and other blog articles please browse our site or contact us via the options available.