When there are hundreds of stands in one hall, at one exhibition, how do you get your brand noticed against all others? Here’s some advice on how to motivate visitors to stop by your exhibition stand. Exhibitors hand out freebies, modern glossy catalogues and brochures, showcase new technology and even offer food and alcohol! But after everyone has gone, looked through all the free pens and novelty toys, what do show visitors actually remember? What is the difference between people strolling past and those same people stopping for a closer look?
Regardless of your business or industry, you will always be looking for a return on your investment. Here are some hints and tips on how to increase traffic to your stand without physically dragging people there!
Following another great year of success, Total Displays have won the award for ‘Business of the year 2013’ at this year’s Peterborough Telegraph Business Awards, our Managing Director Layth Karagholi was absolutely delighted with the result.
In a truly wonderful evening at the Best in Peterborough annual awards ceremony held on Friday (22nd November), Total Displays were recognised for the success, quality, service and value that the company offers to both clients and its staff over hundreds of other local businesses across the region that were competing for the award.
We are set to continue accelerated growth in 2014 and look forward to continued efforts and future recognition as being the best in our industry.
Thank you everyone for helping us to win this prestigious award.
Did you know that you only have around 6 seconds to grab the attention of someone passing by your stand at any exhibition?
Curvorama Flexible Displays from Total Displays
Successful engagement for the best potential return on investment at any trade show is down to encouraging passing footfall to interact with you on your stand. Your exhibition stand design will be far more important to attract visitors initially than anything else.
Shell scheme is a popular choice to ensure you make the most of valuable floor space. If you are considering using shell scheme to showcase your brands marketing or sales messages, Curvorama is a great option as it creates seamless graphics and is a super price compared to alternatives available on the market today.
Cardboard Flutes Infographic – click to view the PDF
Cardboard comes in many forms with different qualities for each – here are a few pointers to help you work out which may be best for your specific needs.
Corrugated board is made up of sheets of ‘liner paper’ containing different sized and shaped flutes. A ‘flute’ is the structure of the wave shape that makes up a board’s corrugation, or, its reinforcement.
These flutes will have a significant effect on the overall strength of the product – equally as important as the amount of walls of cardboard itself. Very simply, the larger and heavier the flute, the stronger the cardboard is likely to be with greater cushioning. Smaller or finer flutes are likely to be more flexible and better for printing on. Multiple walls can be created to also increase strength.
The Flux Chair, exclusively distributed to the exhibition industry by Total Displays
The Flux Chair is an amazing innovation in exhibition furniture. Already extremely popular with everyone who has seen it at our latest events, the Flux Chair is lightweight, portable, 100% recyclable and requires absolutely no tools.
The Flux Chair is manufactured from sustainable, weatherproof polypropylene and is available in a variety of funky eye-catching colours. Supplied as a giant envelope only 15mm thick, the Flux Chair pops out into a high quality designer chair and is guaranteed to be a major talking point for everyone that experiences it.
The Flux Chair can also be printed and branded to any requirement and has already been adopted by some of the pioneers of style including Nike, Adidas, Coca Cola, G-Star Raw and Red Bull.
The Flux Chair is exclusively distributed to the exhibition industry by Total Displays. To discover more, visit the Flux Chair product page on the Total Displays website.