Often the exhibitors who need exhibitions the most are the ones who avoid it. While good exhibitors look to hone their training, generate new business and calculate their industry standing others shy away from the experience using costs and effort as the reasons why.
Despite a trade show being a lot of work and, often, a lot of money, they are worth their weight in gold. Still on the fence? Then let us take you through 3 reasons why you should put the effort into having the best exhibition you can.
You spend money on ads, you spend money on direct mail campaigns, you spend money on hiring those crucial sales staff… All with the end goal of getting leads and face (or talk) time with the people who matter – your potential customers.
Now imagine a giant exhibition hall filled with people who are not only interested in your industry but are actively looking for new business. You can see all of your potential clients in one place and at one time – all of your best prospects are condensed into one easily-communicable area.
You want to project the best image of your company possible, right? There are so many factor that can affect that. One customer gets a bad product or service and complains to everyone they know, or one of your team is in a bad mood and answers the phone too curtly.
At an exhibition you are able to control the environment in which someone deals with your business and make that crucial first impression. An eye-catching stand or display and friendly staff will leave an imprint of your brand that won’t leave your customers minds easily.
Something we at Total Displays value highly, being abreast of the latest developments in your industry is key to understanding what your customers want and what they will want in the future. Attending a trade show or exhibition will allow both you and your staff to gain valuable insight into what are the hot topics.
This insight could save face in the future – imagine creating a product or service that is already being offered by all your competition and attempting to sell it as revolutionary. Being able to keep track of your competition is another valuable takeaway from the exhibition floor: who know what you might hear through the thin walls of a shell scheme?
Do you have a show coming up? Are you not too sure on how to go about preparing for it? Give our team at Total Displays a call, we’re experts and will offer free advice on how set yourself up for an event to remember.