101# What to Consider When Designing a Stand

When designing a display stand, there are a few things you need to consider before you can make a final decision on how it is going to look. Ideally you want your display to stand out from the rest, so it attracts the most attention, but first you need to think about a few main factors if you want it to be successful as well as unique. Below we have compiled a few things to consider when designing an exhibition stand.


First and foremost, your stand needs to be tailored to meet the criteria of your audience; otherwise it’s going to be difficult to encourage people to visit your display. You should carry out a bit of research into what type of audience you want to target i.e. what they’d prefer to see if they visited a trade show. This might mean taking a full-on professional approach and limiting things like colour and pictures. On the other hand, your audience might prefer to approach a fun-looking stand that is full of images and information as well as things like multimedia. Such an involved stand will be interesting and unique, which will help keep people’s attention when you give presentations and answer questions.

If you don’t receive a lot of visitors first-time round, don’t be discouraged as there will be many more opportunities to develop your understanding of what your audience likes and what they’re likely to be interested in, in terms of stand design.

Nature of Exhibition

You also need to consider the nature of the exhibition you’re attending and its attendees; think in terms of industry and past exhibition experiences. The last thing you want to do is take a safe approach, only to be upstaged by your competitors so again, research and careful planning comes into play.

It may be worth taking a look at who is attending the event to get a feel of what kind of approach you need to take i.e. professional, fun, or a mixture of the two.

You could also look at your competitors’ social media platforms to get an idea of whether they’re all about engagement or if they prefer to keep things centred on the company itself. This research will give you an idea of what they hope to achieve through the event and perhaps even how they hope to go about it.

Your Company Image

Lastly, you need to think about how you want to present and develop your company image. There’s no denying that trade shows are fantastic for boosting brand awareness and making a name for yourself if you’re a small company that isn’t well-known. Knowing how you want to progress in the industry and how you want to be known by your audience is a wonderful way to decide on your final stand design. If you take into account that your stand is ultimately representing and establishing your company image, you will be sure to present your company in a way that you’re comfortable with.

These are just a few things to consider when designing an exhibition stand. Do you have any more tips to share with our readers?

exhibition stands

100# Does Stand Design Play a Role in Successful Exhibitions?

Exhibitions and trade shows are wonderful to attend. They enable you to boost your current brand profile, strengthen connections with your target customers and generate potential leads to follow up in the future. However, when it comes to planning, preparing and performing at a trade show, what makes for a successful display?

Well, when it comes to improving relationships between you and your customers, trade show etiquette plays a massive role in how your customers are likely to react. For example, if a customer asks you a question and you reply rudely, it’s likely that they will walk away without staying to hear more about your products or services. Similarly, if you forget your manners you risk causing other trade show attendees to avoid your stand, preferring to walk around instead of approach you and hear what you have to say. Should this happen, it means that you’ll miss out on potential leads and the chance to prove yourself as a representative of the company.

If it helps, it may be worth providing your staff with a training session beforehand to inform them of the impact certain attitudes can have on your success at a trade show. You will also want to spend a bit of time covering exhibition etiquette.

It’s important to emphasise that those manning the stand need a personality people can remember. Now, this doesn’t mean they have to be cracking jokes all the time. It’s more that they need to be easy to converse with and that they need to be able to make customers feel comfortable during a conversation.

Moving on, aside from your staff smiling and letting visitors know they care, they also need to know what they’re talking about and how to differentiate a potential lead from a conversation that is going nowhere. By doing so, they can politely leave people to browse and let them know they’re willing to help if they have any questions. This will free your staff up to move on to the next customer that shows real interest and potential. By differentiating in this way, you aren’t dismissing the less interested customer, you are just taking the opportunity to strike up a conversation with someone more interested in your products and services.

The key here is to be polite and remember to put customer service first in every situation.

Lastly, in terms of brand awareness, a successful display stand will help to promote your company, encourage interaction and ultimately make your stand memorable and easily recognisable. For example, if you have a noteworthy logo it’s likely that people will show an interest in what you do and who you are. Even if you end up located amongst the big cheeses in the industry, you will get noticed.

So, taking everything we’ve discussed into consideration, from the politeness to the personality of your staff, does stand design really play a role in successful exhibitions?

The simple answer is yes. Stand design is so important when it comes to not only attracting people but also keeping them interested. If you fail to target your audience through the design of your exhibition stand, it’s likely that they will stay to find out more about who you are and what you do.

Below we have compiled a few reasons why stand design is important and how you can use the design to improve the above mentioned factors.

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Display Stands

99# The Importance of Neighbours at a Trade Show

Exhibitions and trade shows are fantastic places to boost your offline presence as well as show your customers that there’s a friendly face behind the screen of your online presence! You may have spent years trying to improve your online presence but when it comes down to it, developing your offline presence is just as important because it helps to foster face-to-face communication and interaction which may, in turn, help to generate more sales leads.

Although sometimes you can’t choose your neighbours at a trade show, if you can or if you have a couple of placement options, you should consider who you place your stand next to. It may not seem like a big deal, but when your big-name competitor is stealing all of your potential audience with their flashy, garish exhibition stand, you’ll be wondering why you didn’t take a seat next to the business one row back.

Big-name brands tend to get a lot of attention at trade shows as they have already established themselves as a reputable company, but for smaller businesses, it can be more difficult to generate equal interest and strike up a conversation.

However, at the same time, being next to a big business might not be so bad; after all, their customers are bound to at least glance at your stand if they’re already in the area. Placing your stand in proximity to a big-name brand (that isn’t a competitor) can be a great way to attract more people to your stand. That way both you and the big-brand can share the attention and interest equally. It really depends on whether or not you quiver in their shadow at the trade show or you go bold and charm the customers that approach your exhibition display.

With all of this in mind, let’s take a look at a few examples of good and bad neighbours to have at your next trade show!

Neighbours from the same industry

Having neighbours from the same industry can cause havoc for your stand, especially if you get caught in what most people like to call the ‘industry swarm.’ The truth is, if you choose neighbours that are from the same industry, it can be a bit overwhelming for customers. If they feel overwhelmed, they may choose to avoid your area altogether so as not to be drawn in by all the exhibitors from the same industry. Such a prospect can be offputting when all they really want is a bit more information on what one company can offer them.

Neighbours that help to complement your stand

Neighbours from a different industry can do you a world of good, and you can actually help each other draw interest to your stands. As you’re not competitors, there’s no shame in giving each other a helping hand by putting your heads together and coming up with a unique, eye-catching display or advertisement technique.

Neighbours from a popular industry

These kind of neighbours don’t necessarily have to be the best of the best or a big-name brand, so long as they are from a popular industry. Like big-name brands, a popular industry can help bring attention to your stand, even if you’re not in that particular industry. It may be worth doing a bit of research into what each company at the exhibition specialises in so you can choose the best location to place your display stand.

These are just a few tips and reasons why choosing your neighbours carefully is so important at an exhibition event.

Total Displays Reviews

98# Positive Trustpilot Reviews for Total Displays
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Here at Total Displays we work to ensure that we provide not only top quality exhibition stands and other trade show necessities, but also top quality service. Therefore, we are proud to announce that we have received, and continue to receive, overwhelmingly positive reviews on the customer feedback website, Trustpilot.

Originally set up in 2007, Trustpilot is a platform where those who use a company’s services can leave positive or negative feedback regarding their experience. The review site has been able to establish itself as a useful resource for businesses and customers alike, allowing the former to keep tabs on the service it provides while the latter can effectively evaluate a company’s reliability.

Currently, Total Displays has an average of five stars from 174 reviews on the site. Recently, we received this positive review from a client in the local area:

“Amazing service, amazing people

I contacted Total Displays as it was close to home and thought it would be easy for me to visit. I wanted to try and find a company that would take some of the stress away from me for our professional beauty show at Excel.

Well, I found them and to be honest they have been getting easier to work with year after year as they have got to know me, the company I work for, and our expectations. We had a slight problem at the start of 2013 with our pop up stand as its now three years old and was not going together as it should. Hannah and her team took all our comments on board and told me to leave it with them; they proceeded to put the stand up in their warehouse and sort the problem out.

Myself and a staff member even had a training session with a lovely young man who could not do enough for us. So I left for the professional show knowing all would be ok and our stand would look good, Hannah even came down to the show to make sure everything was ok on the day.

So pleased I found this company as I cannot fault them at all. We will be using again.”

As a company we appreciate all feedback, both positive and negative and because of this, Trustpilot has become a valuable resource for us; it allows us to view comments and suggestions from clients, and improve our services accordingly if necessary.

So, if you are a prospective client we encourage you to browse our online reviews and rest assured that when you contact us, you will receive a professional and efficient service. For those who have experienced our products and services first hand, please leave a comment or a review on our Trustpilot page, we appreciate your time and feedback.

Total Displays prides itself on being one of the leading suppliers of exhibition displays, pop up stands and other marketing display solutions. Our full range can be viewed on our website, but if you have any specific questions or queries then do not hesitate to get in touch!

promotional gifts

97# Giving Away Free gifts at a Trade Show – A Good or Bad Idea?

Giving away freebies at an event is a great way of advertising and leaving your mark on tradeshow attendees – a no brainer right? But showing a level of tact is just as crucial, when you’re looking to reel in those prospective clients. As one of the UK’s leading suppliers of display units, Total Displays are here to navigate you through the murky waters of trade show free giveaways.

Below you’ll find a number of points outlining a selection of important factors that are worth bearing in mind:

Practicality – It’s all well and good wanting to dish out free goods to attendees at a show, but if those goods are inadequate or useless then it’s ultimately a waste of time and money. So if you really want to impress potential clients make sure you give away useful items (which needn’t cost the earth) pens, mugs, t-shirts etc are usually a good way to go. These items should clearly feature your logo or brand; it’s the perfect way to get your name out there.

Cost Effective - It’s important to tow the line between quantity and quality. Of course you want people to remember your business, brand and product, but that doesn’t mean literally breaking the bank to get the finest selection of pens money can buy. On the other hand it’s not wise raiding the bargain bins either. Striking a balance is key.

Relevance – The products you choose to give away should always hold relevance to your business and its interests. However, simply placing your brand or logo on it may not cut the mustard – be inventive! Relevant gifts will undoubtedly resonate better than non-relevant/obscure ones will. Attendees will instantly recognise whether there is a practical/corporate connection, this can ultimately help or hinder your chances with potential clients.

Originality – Although some may think this conflicts with the notion of relevance, you’ll be surprised to hear it doesn’t. The vast majority of exhibitors will follow a similar pattern of approach, differentiating your business for the bunch is not necessarily that difficult if you pool together ideas. This same original approach can then be transferred to that of your giveaways.

Exclusivity – Freebies that present a level of exclusivity will dramatically increase your business’s desirability among prospective clients. A way in which businesses can capitalise is by ‘cherry picking’ the attendees who get your exclusive goodies. An easy way to sift through the trade show masses would be to give away goodies to attendees who showed a clear interest in your exhibition display

And there you have it, Total Displays’ guide to ‘Giving Away Free Gifts at a Trade Show.’ Armed with this knowledge you’ll have attendees swarming around your exhibition booth. For more information regarding Total Displays products, services and other blog articles please browse our site or contact us via the options available.