Audi asked us to provide them with the tools to enhance their display and point of sale on their forecourt in Peterborough. They were looking for some inspiration in making their customer browsing experience easier and more eye-catching from the outset.
Total Displays are leaders in creating innovation and selection in the automotive industry with invaluable experience in car manufacturers, motor groups and main / independent dealers – so this was a great challenge for a fantastic brand.
When implemented correctly, quality point of sale and outdoor displays can really engage potential customers leading to increased sales and an improved conversion rate. With so many products available, it’s easy for establishments to jump quickly into the wrong product selection without any analysis on the associated costs, logistics and broader capabilities.
After visiting Audi to get a clear understanding of what was required, we provided suggestions to attract more footfall onto the forecourt and look professional in an extremely competitive environment. We provided a range of very specific products including feather flags, number plate covers and mirror hangers.
Although it may sound obvious, a detailed plan is essential for maximizing opportunities available for optimal impact and improving customer experience.
For flags alone there are so many things to consider; weight, added stability, soft ground or hard ground bases, car base plates, wall-mounting, durability, show through, high quality image, material, wind resistance, transportation and appliqued graphics are amongst a few!
Flags may be a fairly standard display for organisations who can take advantage of having outdoor space to increase brand awareness but they are also the first thing a customer sees so it’s vital that the flags and flag poles give a great first impression and are the right choice. Is the branding on the flags consistent with other displays within the premises? Are the flags going to be used for representing brand and status, or are they for sales and marketing messages? They are a great tool for many uses but it must be thought through based on your existing image.
Enticing new customers, creating a more pleasurable experience and inspiring brand loyalty are three massive elements that are crucial to Audi, and it wasn’t hard to find ways to promote such a prestigious brand.
However, communicating the right messages isn’t always so easy. There are so many tips for choosing the right colours / contrast, trying to be a bit different from everyone else and knowing who your audience is.
That’s what we are here for. Total Displays have years’ worth of experience in providing the very best for our customers. We search, develop and source perfectly suited quality printed display solutions to each customer’s unique requirements. Whilst effectively communicating the right messages.
The result was instantly noticeable for Audi. Our customer commented:
“This has made a massive difference to the site making it look vibrant and clean and the forecourt layout has improved to help customers understand what vehicles are what”
But carefully following a brief isn’t all we can offer our customers; we also have a competitive price promise ensuring you get the best possible prices and fantastic customer service too.
This isn’t’ all we offer, if you can’t see something specific, or just want to discuss other possibilities then please give us a call, our customer service sales and service team are ready to help. 0845 430 9092 / firstname.lastname@example.org