When designing a display stand, there are a few things you need to consider before you can make a final decision on how it is going to look. Ideally you want your display to stand out from the rest, so it attracts the most attention, but first you need to think about a few main factors if you want it to be successful as well as unique. Below we have compiled a few things to consider when designing an exhibition stand.
First and foremost, your stand needs to be tailored to meet the criteria of your audience; otherwise it’s going to be difficult to encourage people to visit your display. You should carry out a bit of research into what type of audience you want to target i.e. what they’d prefer to see if they visited a trade show. This might mean taking a full-on professional approach and limiting things like colour and pictures. On the other hand, your audience might prefer to approach a fun-looking stand that is full of images and information as well as things like multimedia. Such an involved stand will be interesting and unique, which will help keep people’s attention when you give presentations and answer questions.
If you don’t receive a lot of visitors first-time round, don’t be discouraged as there will be many more opportunities to develop your understanding of what your audience likes and what they’re likely to be interested in, in terms of stand design.
Nature of Exhibition
You also need to consider the nature of the exhibition you’re attending and its attendees; think in terms of industry and past exhibition experiences. The last thing you want to do is take a safe approach, only to be upstaged by your competitors so again, research and careful planning comes into play.
It may be worth taking a look at who is attending the event to get a feel of what kind of approach you need to take i.e. professional, fun, or a mixture of the two.
You could also look at your competitors’ social media platforms to get an idea of whether they’re all about engagement or if they prefer to keep things centred on the company itself. This research will give you an idea of what they hope to achieve through the event and perhaps even how they hope to go about it.
Your Company Image
Lastly, you need to think about how you want to present and develop your company image. There’s no denying that trade shows are fantastic for boosting brand awareness and making a name for yourself if you’re a small company that isn’t well-known. Knowing how you want to progress in the industry and how you want to be known by your audience is a wonderful way to decide on your final stand design. If you take into account that your stand is ultimately representing and establishing your company image, you will be sure to present your company in a way that you’re comfortable with.
These are just a few things to consider when designing an exhibition stand. Do you have any more tips to share with our readers?