110# Pop-Up Displays for Universities
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Pop-up displays have a variety of uses, all of which can benefit any business, from any industry. They can be designed according to your exact specifications and depict a positive image of your company based on the simplest of factors, such as colour scheme and font.

Moving away from the concept of business use though, one notable example of pop-up display use is in the education system; more specifically, in universities.

Though the stall-filled days of Freshers’ Week have now passed, universities can still benefit from these displays in an assortment of ways.

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109# Exhibition Stands at Music Events
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Throughout the years, a variety of music genres have emerged, impacting the growing demand for innovative designs to publicise new and beginner, as well as existing, bands and artists. The need for creativity is widespread and can have a huge influence on the success of an artist’s latest album or stage performance.

Whilst there are a few notable acts that are remembered due to their choice in onstage and offstage art, almost every band or artist is striving for perfection amongst their audience. A couple of memorable music acts that are and have been recognised for their chosen artwork include The Beatles, Pink Floyd, Velvet Underground and Iron Maiden.

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Display Stands

108# Guerrilla and Traditional Marketing
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At Total Displays we know that there are many different types of marketing campaigns that companies employ; all of which have a variety of associated benefits. From digital marketing to more traditional means of bolstering brand awareness and broadening your target audience – how do you know which type is right for you and your business?

Deciding what type of campaign will work best for your company is a matter of conducting research, looking at case studies and sometimes, trial and error. Though one type of marketing might work wonders for a particular business, another brand in the same industry may not reap the same benefits. In saying this, you can maximise your chances of seeing positive results by finding out all there is to know, before you begin.

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107# Remove Unnecessary Stress: Hire Furniture For Your Exhibition
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exhibition furniture

Organising a large exhibition can be a very stressful ordeal in itself and trying to remember all the bits and pieces you need to take with you can seem like an endless task. However, here at Total Displays we have removed the difficulty of having to purchase furniture that you may only use once or twice, and in addition, we can also help with the following task of finding somewhere to store said extra furniture.

Renting or hiring furniture allows your company to focus on the more important aspects of your display, rather than the trivial practicalities. In turn, this enables you to channel all your energy and brainpower to where it is going to be most valuable. For any size business, large or small, attending exhibitions is an expensive occasion and typically, these events are planned a long time in advance. However, when customers and potential clients come to view your display, it is unlikely they will be aware of the amount of time, effort and money that has gone into giving them something to read, drink and sit on.

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106# Portable Pop Up Displays: How To Do Them Right
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tower pop up stand

Exhibitions and events are one of the best ways to get face to face with industry peers and customers, especially when you want to boost your brand profile or promote a new product. When most of us think of an ‘exhibition’ though, we envisage a conference centre, with hundreds of people milling around a labyrinth of display stands and marketing materials, but this isn’t the only kind of exhibition out there.

You can also take your product or brand to the masses by embarking on a roadshow or mobile exhibition. This marketing tour method has been a popular choice in recent years, proving beneficial for a number of projects and sectors. Universities and other such institutions use this mobile approach to meet as many prospective students as possible, all in their hometowns without causing any inconvenience. National initiatives like the Change 4 Life program and the NHS Quit Smoking campaign have both benefited greatly from going mobile with their campaigns. By doing so, they have managed to boost public awareness and participation with nothing more than a few portable pop up displays, marketing materials and well-chosen locations.

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