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3 Reasons why Exhibitions are Crucial to Business Success
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Often the exhibitors who need exhibitions the most are the ones who avoid it. While good exhibitors look to hone their training, generate new business and calculate their industry standing others shy away from the experience using costs and effort as the reasons why.

Despite a trade show being a lot of work and, often, a lot of money, they are worth their weight in gold. Still on the fence? Then let us take you through 3 reasons why you should put the effort into having the best exhibition you can.

  1. Advertising

You spend money on ads, you spend money on direct mail campaigns, you spend money on hiring those crucial sales staff… All with the end goal of getting leads and face (or talk) time with the people who matter – your potential customers.

Now imagine a giant exhibition hall filled with people who are not only interested in your industry but are actively looking for new business. You can see all of your potential clients in one place and at one time – all of your best prospects are condensed into one easily-communicable area.

  1. Control

You want to project the best image of your company possible, right? There are so many factor that can affect that. One customer gets a bad product or service and complains to everyone they know, or one of your team is in a bad mood and answers the phone too curtly.

At an exhibition you are able to control the environment in which someone deals with your business and make that crucial first impression. An eye-catching stand or display and friendly staff will leave an imprint of your brand that won’t leave your customers minds easily.

  1. Industry Intelligence

Something we at Total Displays value highly, being abreast of the latest developments in your industry is key to understanding what your customers want and what they will want in the future. Attending a trade show or exhibition will allow both you and your staff to gain valuable insight into what are the hot topics.

This insight could save face in the future – imagine creating a product or service that is already being offered by all your competition and attempting to sell it as revolutionary. Being able to keep track of your competition is another valuable takeaway from the exhibition floor: who know what you might hear through the thin walls of a shell scheme?

Do you have a show coming up? Are you not too sure on how to go about preparing for it? Give our team at Total Displays a call, we’re experts and will offer free advice on how set yourself up for an event to remember.

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Shell Scheme or Space-Only? The Best Choice For Your Stand

You want to make sure that you make an impact at your event – it’s what you’re there for after all. With a little bit of inside knowledge and a lot of imagination you can make that dream a reality.

As you shop around for what’s best for your brand, though, you might find that you’re being bombarded with industry jargon. Shell Schemes? Space Only? Deciphering these terms and wading through the myriad of options available to you can be tough – which is why this guide is here to help you make that first crucial choice.

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The Spring Fair 2015: Exhibition Profile
This entry was posted in Exhibition Profiles on by .

When is it?

1st – 5th of February 2015

What is it?

The Spring Fair is Europe’s leading presentation of gift and home products and the largest of its kind in the UK. The Spring Fair is where the retail industry comes to do its business every year. From independents to high profile brands, sole traders to global chains, visitors flock from the UK and abroad to source stock and place orders.

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6 Promotional Products You Should Never Brand
This entry was posted in Industry Intelligence on by .

What would an event be if it didn’t have copious amounts of promotional items? Marketers love to have fun with their products, and some seem to take it as a personal challenge to brand the weirdest items possible.

Although it might pay off to have something different from the competition, striving to be unique can result in failure just as quickly as success. Considering your audience is key: evaluate their lifestyles, mind sets and sense of humour to gauge what you should be providing. Remember, everything you hand it will have your company’s name on it. The last thing you want is people forming negative opinions of your brand name because you handed out shoddy gifts.

In case you’re still stuck on what to bring with you to your next show, we at Total Displays have comprised a handy list of products to avoid:

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7 Simple Tips to Maximise Your ROI
This entry was posted in Industry Intelligence and tagged on by .

There’s nothing quite like face-to-face sales. According to FaceTime, 93 per cent of marketers and business directors feel that face-to-face marketing is the most persuasive media channel. Successful exhibitors know that the competition around them is going to be fierce. Visitor habits have changed at exhibitions, too – the internet age has allowed much more information to be readily available online. That, combined with limited time and greater choice have results in a more savvy visitor.

Here at Total Displays we’re all about maximising the potential of your return on investment (ROI). We’ve devised 7 simple tips to ensure that you see the biggest return from your participation at any event and get those phones ringing in the aftermath.

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